“He's founded Citadel, I think 35 years ago. And I think he founded Citadel Securities 23 years ago. And he just said, we've had the most, the best financial…”
“There's some Austrian guy that owns Red Bull, that is turning down his... he turned down multiple offers where he would have made $20 billion for his 49%.”
@Invest Like the Best
Founder-led beverage brands with pricing power are undervalued; category consolidation forces upward re-rating.