Tariffs and energy shocks crushed consumer staples profit margins to 30-year lows, making the sector a prime short target as lower-income demand stalls.
Investors abandon defensive consumer staples as the broader market expands, leaving the sector severely trailing the S&P 500's 17.3% gain.
Consumer staples have withered to a forgotten 4.5% of the S&P 500, catching bids only when panicked investors dump tech to hide in low-volatility names.
The Fed just slashed its forward guidance word count from 340 to 170, forcing traders to cut risk and hide in defensive consumer staples.