Ferrari dropping a $640,000 EV instantly makes their half a million dollar gas models look like a bargain and cements their absolute pricing power.
Ferrari's pure ICE 296 Challenge will be a commercial hit, driving revenue and reinforcing its pricing power with purists.
South Korean chip-worker bonus explosion fuels ultra-luxury spending surge, boosting Ferrari demand
Scarce assets like Ferraris could outperform the Nasdaq as wealth concentrates at the top
Luce priced 10x above rivals flops on demand, exposing Ferrari's EV gamble and pressuring a premium multiple.
Ferrari stays scarce ultra-luxury through the EV shift; preserved exclusivity protects its premium multiple.
Hybrid residuals crack faster than ICE; the used-market halo behind Ferrari's pricing power erodes.
FSD kills mass car culture but Ferrari survives as the experience luxury the wealthy still pay for