Nike's cultural relevance has completely evaporated, driving the stock to break below $40 as the former sneaker king bleeds market share to competitors.
Short Nike: the company has been pitched as a turnaround story for two years, but there is absolutely no evidence that the turnaround is actually taking hold.
Nike loses category after category to boutique brands, so revenue and margins compress and the multiple keeps derating.
Nike turnaround taking far longer than hoped as DTC misstep let On, Hoka seize share
Nike chart is dead with no support until 40 then 35, killed by niche competitors stealing every vertical